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SEASONED MARKETING & CONTENT STRATEGIST

Experienced leader with experience marketing local and global brands

CONTENT CAMPAIGNS

Leading Ideation, Production and Publication of Marketing & Social Media Campaigns in Sports & Retail

LIDS THEY GAVE US GAME CAMPAIGN

Social strategy and execution lead for the Lids' They Gave Us Game campaign, for an apparel collection which represented an unprecedented collaboration with the three Black sports enterprises that defined the 20th century and the games we love today: Negro Leagues Baseball, The Black Fives, and the Original Harlem Globetrotters.

HICKORY PACERS & "HOOSIERS" UNIFORM COLLABORATION

Photographer for the major uniform unveil & partnership announcement with MGM Studios. Led the Pacers' social media unveil strategy and coordinated additional coverage with ESPN & UniWatch.

USA FOOTBALL'S WEEK AT THE ONE

Led the event branding, including guiding designers and agencies for on-site signage. Developed the social strategy, content plan, and on-site production for USA Football's Week at the One. The week included three international flag football tournaments: #IFAFAmericasChamps #JrIntCup #TheOneFlagChamps

INDIANA PACERS 2019-20 SCHEDULE RELEASE

Led the social media strategy and content production for the schedule release with the main video being ranked #2 Most Creative in NBA By AdWeek

LIDS BIG LEAGUE CHEW CAMPAIGN

Led the Lids' social media strategy for new collaborative hat collection with Big League Chew. Directed the team on campaign content production, product seeding, influencer content campaign, and Lids social media.

8 POINTS, 9 SECONDS 25TH ANNIVERSARY

Created social media campaign to celebrate the 25th anniversary of Reggie Miller's historic moment in Pacers history

EXCLUSIVE CONTENT INSIDE NBA BUBBLE

Sole Pacers content producer inside the NBA Bubble in Orlando during the summer of 2020

THE REGGIE YEARS

As part of the Pacers 50th Season celebration, worked with internal teams and external agencies to produce a video series around the franchise's most popular player and Hall of Famer, Reggie Miller.

THE FAST BREAK PRESENTED BY KROGER

Planned questions, interviewed players, led video production, and guided post-production for sponsored video series with rapid-fire questions and a partnership with Kroger.

2019-20 PACERS CITY EDITION UNIFORM LAUNCH

Led video production with external agency and collaboration with the Indianapolis Motor Speedway to unveil the racing-themed City Edition uniforms for the 2019-20 season.

WE GROW BASKETBALL HERE VIDEO SERIES

Worked with external partners to tell the unknown stories of the game of basketball in Indiana through long-form video production.

REMEMBERING BOBBY SLICK LEONARD

Developed strategy and led content production to commemorate the life and legacy of Hall of Famer Bobby "Slick" Leonard

VIDEO CONTENT PRODUCER DURING 20-21 NBA SEASON

Shot game footage courtside at Pacers home and road games to produce high-quality, super slo-mo footage used in highlight packages and hype videos.

2012 WNBA CHAMPION

Social Media Manager for the Indiana Fever during their 2012 WNBA Championship Season

DIGITAL EXPERIENCE

MOBILE APP

Led transition team with new app provider, including development of an all-new Indiana Pacers mobile app

EMAIL MARKETING

Developed email marketing campaigns, journeys, and designs in Salesforce Marketing Cloud & MailChimp

WEB MIGRATION

Led the Pacers digital team through two website migrations, including development, design, and content population

LIVE STREAMING

Extensive experience in multi-camera productions, Instagram Live, and omni-channel live streams.

VIDEO PRODUCTION

VIDEO PRODUCER, SHOOTER & EDITOR

Shooting and editing a variety of storytelling and branded content videos since 2006. Advanced to video producer with site scouting, as well as leading production teams and external partners.

PHOTOGRAPHY

PRODUCT SEEDING & INFLUENCER CAMPAIGNS

Social Media Exposure & Content for Lids

CONTACT CELESTE

  • LinkedIn

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